In 1897, an Austrian businessman by the name of Emil Jellinek purchased a car from the Daimler factory in Cannstatt, Germany. He brought his brand new Daimler Phoenix back to France and entered it in a local touring competition, entering it under the name of his favorite 9-year-old daughter “Mercedes”.
The car was such a hit that Emil bought the franchise rights to sell the cars in several European countries. He also acquired the right to sell the cars under his new brand name “Mercedes”. After Daimler’s death in 1900, Emil registered the Mercedes trade name. And as they say, the rest is history.