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...The 1960's                                                                                                                                                           The 1980's...

We all know that the 70’s was a time of change, social revolution, and progress. But did you know that the 1970’s also brought some of the most magically silly, toys the world has ever seen?

With 4 weeks until Christmas, we bring you…

The 1970’s

Lite-Bright actually traces it’s origins back to the times of the caveman. However, instead of using a plastic board they used rocks with holes, and instead of lights, they used feces, dye, and squashed bugs to create a variety of colors when held up in the sunlight. Adapted by Hasbro in the early 70’s, Lite-Brite allows the artist to create a "glowing" picture by placing multi-colored translucent plastic pegs through opaque black paper. Lite-Brite has gone on to sell millions of units, and modern versions even use LCD technology to create the mesmerizing effects.

Tracing it’s roots back to 1946, the Magic 8 Ball was invented by a man named Abe Bookman. The casing was primitive, and the fortune telling powers where not properly harnessed, however, the ball bounced around store shelves for almost 30 years before Mattel picked it up in the early 70's and began mass producing them for the American market.

The Pet Rock is arguably one of the most pointless yet genius toys ever invented. It was in 1975 that Gary Dahl was sitting in a pub with some friends, listening to them complain about the high maintenance of their own pets. He joked that they should get a pet rock, because of course a rock requires no maintenance. After a little more thought Dahl (a marketing executive) began to take the idea seriously. He went home and drafted an "instruction manual" for a pet rock. It was full of puns, gags and plays on words that referred to the rock as an actual pet. The original pet rock was just simple stone from a building supply store, but was packages as a real pet with air holes in the box and a straw bed for the rock’s comfort. The Pet Rock was a brief fad during the 1975 Christmas season, but it made Dahl a millionaire overnight.

Silly String was originally created while developing an aerosol spray cast for limbs, and was called “Squibbly”. Silly String was licensed to and produced by Wham-O and is regarded as the largest selling novelty toy in the world because it is one of the few toys that people buy in multiples, and often. Silly String can propel up to 20 feet, and is used by partygoers, jokesters, and even the military for detecting tripwires and explosive booby traps. In 2004 Silly String was banned in Hollywood on Halloween night, incurring a $1000 fine or 6 months in jail for use, possession, sale, or distribution.

...The 1960's                                                                                                                                                           The 1980's...


  1. Darren says:

    Star Wars doesn't make the cut WHY????!

  2. nice informations thanks for share

  3. Anonymous says:

    Dude thanks so much you rule and all the other pages on toys in the olden days :D

  4. Anonymous says:


  5. Anonymous says:

    Cool! I mean... GROOVY!!!

  6. Anonymous says:

    its actually a good advert. SILLY STRING LOOKS EPIC!!!!! I WISH I WAS ALIVE IN 1970s...

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