It is actually kind of oddly cool. The posts are cute, relevant and the witty tweets by the Sesame Street gang are completely in character!
Take, for example some of the tweets from the Sesame gang.
Oscar: “Yeah so maybe I am a grouch but no one can blame for not being in touch with my emotions."
Cookie Monster: "It me birthday today! Me going to celebrate with one cookie-shaped cake and one cake-shaped cookie. Cover all bases."
Big Bird:"People say I eat like a bird. Yep!"
Elmo: “wonders why they call this day “Tuesday” What do twos have to do with it.”
It doesn’t stop at Twitter, the show’s Facebook page is used to display content before it is aired. When Sesame street took heat for posting a song duet with a scantily clad Katy Perry and even less clothed Elmo, the company was quick to address the incident on Facebook. Currently their Facebook page has 128,381 followers.
If that is not enough social media craze, video’s put out by Sesame Street have had huge success going viral. Recently, the spoof of old spice “the man your man could smell like” reached 2.6 million views in just five days. Other videos include parodies of iPhone commercials, and recently Cookie Monster and Bert have starred in “Google Search Commercials” which are witty, intelligent but still overwhelmingly child-like.
Sesame Streets’ concept is staying true to the style it started in 1969, education + funny + silly x2. Only now you can get this anytime and anywhere! Now that’s what I Call SMR- Social Media Responsibility.