Mission
The purpose of this study should be to check exactly how “mom fans” impact on the current patterns off parasocial relationships ranging from fans and you will idols and also to acquire better skills for the reasons hidden the brand new purchase of idol dolls. On the other hand, of the like the experiences and you may viewpoints of men idol admirers, the analysis seeks in order to increase the latest understanding of lover decisions and you may boost comprehension of brand new motivations riding idol-doll use.
Design/methodology/method
Delivering idol-doll buyers as the du kan fÃ¥ reda pÃ¥ mer lookup objects, this study used textual investigation and in-depth interviews to understand more about fans’ reasons for purchasing idol dolls.
Conclusions
Idol doll sales try driven of the psychological connection, particularly certainly mom fans just who seek to establish a sense of control and keep a parent–child matchmaking. Likewise, to buy idol dolls may also act as an excellent disguise getting girlfriend admirers to full cover up their intimate aspirations about their idols. Moreover, idol dolls act as semiotic identifiers, drawing eg-oriented fans and you will putting on community identification. It should be listed you to definitely men idol admirers, who will be thought deviant from the male normative, face scrutiny in female-controlled communities, wanting subsequent proof credibility.
Standard implications
This research produces knowing the motivations behind idol-toy instructions and will let marketers in providing towards emotional requires off fans, such as for instance mommy admirers, by the design and sale dolls one to resonate the help of its wanted feel regarding attachment.
Public implications
From the accepting and you can targeting the good regions of lover facts, this research leads to brand new ongoing procedure for de-demonization and you may normalization away from fandom. On the other hand, this research including seeks so you can subscribe a more full knowledge of one’s problems and you will emotional demands of one’s Chinese young age bracket.
Originality/really worth
This research explores brand new significantly less than-explored mom-enthusiast group’s psychological means as well as their motives of buying idol-dolls. In addition understands the brand new distinctive line of views and experiences away from men idol admirers, bringing an innovative new and you can book advice into idol-toy usage.
1 Addition
” tabindex=”0″> according to celebrities’ styles had been offered because a unique mode to own Chinese fans to fairly share their solid affection due to their beloved idols, ultimately causing the production of an alternative Chinese fandom community. Into the Weibo (perhaps one of the most prominent social media systems inside China), the web based community for idol-doll-creators, buyers, and you may idol admirers is now offering amassed more 460,000 followers that will be extremely women-ruled. On this subject system, it is common enthusiasts, that a huge type of idol dolls, to share adorable photographs and you can share their experiences during the dressing and implementing make-up to their “infants.” With respect to the newest individual report, among idol-toy players, brand new post-2000 age bracket signifies the highest proportion, getting together with 43 %, followed by the fresh new article-1995 age group positions next, that have a percentage from the twenty-six % (“2021 Thread Doll Professionals Belief Statement” 2021). Ergo, Age bracket Z, anyone, somebody created involving the late 1990s additionally the very early 2010s (Priporas et al. 2020), actively engages with idol-toy orders thanks to entertaining social network systems.
About day and age of participatory fandom and you can lover benefit, fans’ practices choices as well as their identified reference to idols are very sufferers off informative lookup. How fans connect with celebs could have been identified as parasocial interaction-the nonreciprocal, fictional interaction between admirers and you may media personae (Liebers and Schramm 2019; Yan and you will Yang 2021). Nowadays, admirers actively entering this new parasocial relationships fantasize in the a virtually kinship with idols, provided they might manage, or perhaps provides an obvious amount of effect on its idols. To your Chinese social networking, there can be a pattern where fans, particularly women, consider by themselves given that idols’ parents, aunts, or sisters. If you are prior studies have commonly checked parasocial relationships centered on heterosexual norms and you may fans’ personal aspirations on idols (i.age., “girlfriend/partner fans” away from idols), nothing might have been recognized about “mother admirers”,“Mom admirers,” relate to fans (usually feminine admirers) who will be co-fostering idols/superstars as his or her senior female family. They state on their own while the mommy of the idol as they are indulgent to help you idols, delivering all of them as sweet, simple high school students who require their extra care (Yan and Yang 2021).